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Saudis do not need to live like this, under the control of an unaccountable, selfish and corrupt elite. Neither do those living in other countries that are brutalised by the kingdom’s totalitarian regime.

Saudi Arabia’s rulers use brutality and coercion to maintain their hold over the country, but this is the work of an unstable and insecure elite. They are scared of losing power, but also lack the ability to know how to keep it.

Change will come, sooner or later. If everyone who believes in natural freedom and justice unites against the regime, the future can be in their hands.

Boycott NEOM

Help to draw the world’s attention to the human rights violations associated with the NEOM project … Copy the message below and send it to the e-mail of potential investors in the project.

Dear Sirs,

As someone concerned about human rights, I am writing to urge you to reconsider your work with Saudi Arabia’s Neom project.

As you may be aware, Neom will requite the displacement of more than 20,000 members of the Huwaitat community from the land they have lived on for centuries. We would also like to draw your attention to the fact that one member of this community, Abdul Rahim al-Huwaiti, was killed by Saudi security forces on 13 April 2020, after objecting to plans by the regime to remove him and his community from this land. Many others now languish in prisons for speaking out.

Saudi Arabia is a truly totalitarian state. Opposition to the dictatorship is not tolerated, and those deemed to be against the regime are routinely jailed, tortured and executed. The forms of torture include the surgical removal of limbs and whipping. Those put to death are often publicly beheaded, others have been sentenced to crucifixion.

Human rights organisations are not permitted to operate in the kingdom, and trade unions are banned.

Saudi Arabia must also be held to account for its ongoing war in Yemen, which has killed more than 100,000 directly, with another 85,000 losing their lives due to a famine resulting from the war.

Neom is an attempt by the Saudi regime to normalise its image internationally. Among other promises are those of mass digital surveillance of all those living here – a dystopian nightmare when you consider the nature of the brutal regime.

Already, figures such as architect Norman Foster and esports leagues run by Riot Games and Blast have pulled out of the project after feeling pressure from their customers and supporters.

We believe it is our duty to inform you that we will not be comfortable to use your business should your work with Neom continue, as it will provide support for a regime condemned by human rights campaigners and organisations around the world.

We would also point out that as a result of fluctuating oil prices and the coronavirus crisis, the kingdom has already cut billions from its planned expenditure on the project. Ongoing awareness of its human rights abuses are also raising doubts about the project. If you invest, are you sure you can guarantee a return?

Yours sincerely,